Personal Summary

With nearly a decade of experience in Digital Asset Management, I help companies optimize a single source of truth for their content and promote their brands to the world. With a background art and an entrepreneurship, I enjoy seeking out creative solutions to complex problems.

After Widen’s DCS customers were successfully transitioned to Acquia’s Account Management teams, I was promoted and given a dedicated portfolio of higher value accounts to care for, each with a $40k to $100k annual subscription.

• Meeting regularly with DAM admins and executive stakeholders to understand their industries, use cases, and desired outcomes for DAM

• Outlining success plans, promoting new feature releases, and advising on configuration strategies to simplify their content operations

• Facilitating product feedback sessions with customers to help advocate for their needs internally and inspire our product roadmap

• Sending out regular surveys to hear directly from customers on how we can help boost their adoption of DAM at scale and drive more value

• Maintaining a library of tutorial videos while collaborating with marketing on new content ideas to help increase our service delivery successes

After Acquia acquired Widen Enterprises, I transitioned our DCS program into the care of Acquia’s CORE Account Management (AM) teams and joined the Project Customer Success Management (PCSM) team.

• Served as a subject matter expert in our DAM, PIM, Portals, Project Management, and our Document Customization Tool for customers and colleagues

• Hosted internal enablement sessions, outlined training materials, and developed presentation resources my colleagues could leverage on their calls

• Designed programs to help boost product adoption at scale while uncovering sales opportunities for AMs to pursue

• Continued to assist DAM and DXP customers upon request, on a temporary basis - 2 to 4 weeks

• Outlined opportunities internally on how to leverage content, data, and customer feedback to better service customers at scale

After returning to Widen, I had the opportunity to contribute to a new service model and lead a new program for digital customer success (DCS). In this role, I was responsible for managing a higher ratio of customer accounts, 6X larger than my peers, while maintaining renewal rates above 90%.

• Serviced 800+ customer cases via email and screen share while identifying larger trends within our portfolio

• Inspired new self help resources and community content to better service customers at scale

• Collaborated internally with operations to ensure we secured contract renewals

• Regularly flagged account risks to leadership teams and upsell opportunities for sales reps to pursue

• Contributed to marketing efforts by highlighting customer success stories and presenting at the annual Widen Summit event

Summary: Turpen & Lewis Creative, or TLC, is a high-end digital archiving and creative services company servicing ultra-high-net-worth individuals and their families ($30M+). I was recruited as a subject matter expert in DAM, marketing, and sales to design and execute their go-to-market strategy.

• I started by identifying our position in the market place, refining our message to prospective families, and reinforcing this with content

• I then streamlined operations by swapping out Widen’s DAM, implementing Canto’s DAM, and training internal staff on new processes

• Next, we forged key partnerships with family offices around the country for lead generation, like the Family Office Exchange, Inc. (FOX)

• We continued collaborating with local artists and consultants to refine our message and expand our service offerings

• Lead post production efforts on the below campaign videos

Summary: Widen Enterprises was a SAAS company that specialized in Digital Asset Management (DAM) for enterprise-level organizations. They’ve since been acquired by Acquia. After a year as a trusted sales advisor, I pioneered a new position as an experience coordinator. In this role, I focused on analyzing and improving internal business operations to create a better experience for our customers.

• Researched customer journeys to identify high impact touch points to improve overall conversion rates

• Supported sales teams by administering internal DAM demo sites while manning our website’s LiveChat functionality

• Worked cross functionally with product teams to create and deliver product marketing content around new feature releases

• Hosted a regular webinar series on the product and produced 40+ tutorial videos to support customers and prospects alike

• Featured speaker and presenter at local community events and industry conferences

Summary: Big Balloon Tycoon is an entertainment company with balloon artists available for hire. We service Chicago and Milwaukee area events. I first discovered balloon art at 9 years old and went on to transform this hobby into a profitable business. It’s given me the opportunity to finance my college education, grow a loyal customer base, and partner with other talented individuals to meet customer demands.

• Lead balloon artist with 23 years of experience, available for hire

• Designed and implemented technologies to ease the burden of running a business, while delighting a customer base of 350+ contacts

• Recruited, trained, and managed additional team members to support growing business operations

• Pivoted business model during the COVID-19 pandemic to deliver custom balloon sculptures to your doorstep

• Added basic, moderate, and advanced tutorial videos to our website for anyone who wants to learn balloon art for themselves

Summary: I graduated from UW-Plateville with a bachelor’s in Business Administration and an emphasis in computer science. A few highlights from my college experiences are below.

• Served as a resident assistant

• Served as a student photographer for the publication’s office, capturing candid images from campus events

• Served as a balloon artist for various campus events including Homecoming, Family Weekend, and International Night

• Participated in a short study abroad trip to China to learn about their culture, history, and business practices

• Volunteered to participate in forums and delivered speeches about my experiences with diversity and entrepreneurship